Sarah Jessica Parker just recently did an interview with the Home Shopping Network on her latest perfume Covet Pure Bloom. In the interview she talks about what she likes about the new scent and why its so unique from the others. As well as how she was inspired to make this specific scent.

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Sarah Jessica Parker has just launched her first addition to her Covet perfume, called Covet Pure Bloom. Covet Pure Bloom is a “bright, feminine floral indulgence, a new scent that’s pure paradise and a rare sensuality”:

Bored with roses or mixed bouquets, Parker picked the royal Indonesian pikake as the floral note at the heart of her new perfume.

Currently the new perfume is only available from the Home Shopping Network.

Covet is Sarah Jessica Parkers second perfume in her fragrance line with Coty Inc. The perfume was created in collaboration by Frank Volkl and Ann Gottlieb. Once again Parker didn’t rush together a perfume like most celebrities. With Covet being released two years after her first perfume.

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Here is the TV commercial for the new Sarah Jessica Parker perfume, Covet.

Sarah Jessica Parker was at at Macy’s in NYC today to launch her newest perfume, Covet. Parker described it as a “more aggressive” perfume then her previous more subtle Lovely perfume. Sarah Jessica Parker Covet will be available in 50 and 100 ml Eau de Parfum.

Covet, created with fragrance consultant Ann Gottlieb and Firmenich’s Frank Volkl, has top notes of wet greens, geranium leaves, Sicilian lemon, lavender and chocolate; a heart of honeysuckle, magnolia and muget, and a drydown of musk, vetiver, bois de cashmere, teakwood and amber.