Sarah Jessica Parker is once again adding on to her perfume line, but this time its a little bit different. During the beginning of February, she’ll extend the Lovely line to include three new scents based on the concept of time: Dawn, Endless, and Twilight.

“Dawn is the fresh and clean scent,” Parker told WWD. “Its inspiration was morning, sunrise. It’s about enjoying those few moments for yourself, stepping out and welcoming what the day has to bring your way. Endless is the fruity, floral scent. The inspiration for this one was those moments you find yourself in a state of pure happiness, loving life. And Twilight is the sexy, musky scent. This one is for those moments of intimacy, of love, and being close. It’s slightly complex and mysterious.”

The Lovely Collection will be available in February first on HSN and then moving to stores. Each of the perfumes will be available as an eau de parfum ($38–$58) and a body lotion ($28). Stay tuned for more info and deals.

Sarah Jessica Parker has just launched yet another addition to her original hit perfume Lovely. The play off of the original is a perfume called Lovely Summer Mist Hydrating Body Spray.

Intimate. Sensual. Feminine. A lightly scented Lovely body spray that provides all day hydration. Perfect for the summer months when skin thirsts for that extra boost of moisture with just a touch of your favorite Lovely fragrance.

Sarah Jessica Parker will soon be adding an addition to her Lovely line. The new perfume will be called Lovely Liquid Satin, “an alcohol-free, silicone-based sprayable scent”. The key-notes of the perfume seem to be the same as the original Lovely perfume, however the fragrance is said to be different. Look for it in stores this September:

Liquid Satin has top notes of mandarin, rosewood, lavender and apple martini; a heart of patchouli, paperwhites and orchid, and a drydown of cedar, white amber and musk.

Lovely was Sarah Jessica Parker’s very first perfume in her fragrance line with Coty Inc. It was created by perfumers Laurent Le Guernec and Clement Gavarry. Lovely is being described as a “silky white amber” and has notes of mandarin, bergmont, rosewood, lavender, apple martini, patchouli, paper whites, orchid, cedar, white amber, musk, and woods.

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Here is the TV commercial for the new Sarah Jessica Parker perfume, Lovely.

With so many celebrities slapping their names on anything that they can its hard to know whether a celebrity perfume will be good or just more crap designed to make a buck. You have no way of knowing if the perfume was thrown together over a couple of meetings or if actual work was done to make a quality scent. Well, I can tell you that is not the case with Sarah Jessica Parker’s Lovely perfume.

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Sarah Jessica Parker is about to release her first perfume to her new line with Coty Inc. called Lovely. The new perfume will launch in August at Nordstrom, then move to other stores in September:

Lovely, a “silky white amber” fragrance by Laurent Le Guernec and Clement Gavarry of International Flavors and Fragrances, has top notes of fresh mandarin, bergamot, radiant rosewood, lush lavender and crisp apple martini; a heart of patchouli, paper whites and creamy orchid, and a drydown of sensuous cedar, white amber, sultry musk and woods.