Sarah Jessica Parker is once again adding on to her perfume line, but this time its a little bit different. During the beginning of February, she’ll extend the Lovely line to include three new scents based on the concept of time: Dawn, Endless, and Twilight.

“Dawn is the fresh and clean scent,” Parker told WWD. “Its inspiration was morning, sunrise. It’s about enjoying those few moments for yourself, stepping out and welcoming what the day has to bring your way. Endless is the fruity, floral scent. The inspiration for this one was those moments you find yourself in a state of pure happiness, loving life. And Twilight is the sexy, musky scent. This one is for those moments of intimacy, of love, and being close. It’s slightly complex and mysterious.”

The Lovely Collection will be available in February first on HSN and then moving to stores. Each of the perfumes will be available as an eau de parfum ($38–$58) and a body lotion ($28). Stay tuned for more info and deals.

Sarah Jessica Parker was at at Macy’s in NYC today to launch her newest perfume, Covet. Parker described it as a “more aggressive” perfume then her previous more subtle Lovely perfume. Sarah Jessica Parker Covet will be available in 50 and 100 ml Eau de Parfum.

Covet, created with fragrance consultant Ann Gottlieb and Firmenich’s Frank Volkl, has top notes of wet greens, geranium leaves, Sicilian lemon, lavender and chocolate; a heart of honeysuckle, magnolia and muget, and a drydown of musk, vetiver, bois de cashmere, teakwood and amber.

Sarah Jessica Parker is about to release her first perfume to her new line with Coty Inc. called Lovely. The new perfume will launch in August at Nordstrom, then move to other stores in September:

Lovely, a “silky white amber” fragrance by Laurent Le Guernec and Clement Gavarry of International Flavors and Fragrances, has top notes of fresh mandarin, bergamot, radiant rosewood, lush lavender and crisp apple martini; a heart of patchouli, paper whites and creamy orchid, and a drydown of sensuous cedar, white amber, sultry musk and woods.

The actress famous for her role in Sex and the City is working with Coty Inc. to create her own line of fragrances. The name of the perfume and the exact scent are still being decided but Parker said it would be “fresh”.

Sarah Jessica Parker is not saying much about the details of her first perfume, but she has told the Press that it will be “intentionally quiet” and not overpowering. “It’s not a scent you’ll smell before a person walks in a room. I don’t want it to not have social skills!” Parker said.

Parker also told reporters that she has avoided launching her own perfume line in the past because she didn’t want her fans to think she was just slapping her name on any product. She said that perfume has had an important function for her especially “on days you don’t have time to shower,” she joked.

Parker later explains that she has decided to go ahead with her own perfume now because “I’ve been invited into women’s lives and I take that seriously,” Parker said. The fragrance will be out in the fall.