Lovely was Sarah Jessica Parker’s very first perfume in her fragrance line with Coty Inc. It was created by perfumers Laurent Le Guernec and Clement Gavarry. Lovely is being described as a “silky white amber” and has notes of mandarin, bergmont, rosewood, lavender, apple martini, patchouli, paper whites, orchid, cedar, white amber, musk, and woods.

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Here is the TV commercial for the new Sarah Jessica Parker perfume, Lovely.

With so many celebrities slapping their names on anything that they can its hard to know whether a celebrity perfume will be good or just more crap designed to make a buck. You have no way of knowing if the perfume was thrown together over a couple of meetings or if actual work was done to make a quality scent. Well, I can tell you that is not the case with Sarah Jessica Parker’s Lovely perfume.

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Sarah Jessica Parker is about to release her first perfume to her new line with Coty Inc. called Lovely. The new perfume will launch in August at Nordstrom, then move to other stores in September:

Lovely, a “silky white amber” fragrance by Laurent Le Guernec and Clement Gavarry of International Flavors and Fragrances, has top notes of fresh mandarin, bergamot, radiant rosewood, lush lavender and crisp apple martini; a heart of patchouli, paper whites and creamy orchid, and a drydown of sensuous cedar, white amber, sultry musk and woods.

The actress famous for her role in Sex and the City is working with Coty Inc. to create her own line of fragrances. The name of the perfume and the exact scent are still being decided but Parker said it would be “fresh”.

Sarah Jessica Parker is not saying much about the details of her first perfume, but she has told the Press that it will be “intentionally quiet” and not overpowering. “It’s not a scent you’ll smell before a person walks in a room. I don’t want it to not have social skills!” Parker said.

Parker also told reporters that she has avoided launching her own perfume line in the past because she didn’t want her fans to think she was just slapping her name on any product. She said that perfume has had an important function for her especially “on days you don’t have time to shower,” she joked.

Parker later explains that she has decided to go ahead with her own perfume now because “I’ve been invited into women’s lives and I take that seriously,” Parker said. The fragrance will be out in the fall.