Sarah Jessica Parker’s New Perfume Covet Pure Bloom

Sarah Jessica Parker has just launched her first addition to her Covet perfume, called Covet Pure Bloom. Covet Pure Bloom is a “bright, feminine floral indulgence, a new scent that’s pure paradise and a rare sensuality”:

Bored with roses or mixed bouquets, Parker picked the royal Indonesian pikake as the floral note at the heart of her new perfume.

Currently the new perfume is only available from the Home Shopping Network.